Nov. 15, 2019 UPDATE The global companies Kraft Heinz and Unilever recently came under public scrutiny for advertising on Pornhub. Following initial public backlash, Unilever pledged to never advertise on a pornography website again, but Kraft Heinz initially declined to rule out future plans to advertise on porn sites. After receiving pressure from NCOSE and many individuals, they are committing to no longer put ads on pornography websites.
Article posted Nov. 4, 2019 on Townhall.com: Heinz is defending a business deal that gave money to a porn site caught hosting videos of sex trafficking, child abuse, and themes of incest, racism and violence against women.
The global companies, Kraft Heinz and Unilever, recently came under fire for advertising on Pornhub – a large, sexually exploitive, pornography site that normalized themes of racism, incest, and violence against women. 
Unilever ran an advertisement for its brand, the Dollar Shave Club. The ad read: “If you use our bathroom products you won’t have to visit this site as much.”
Heinz ran an even larger advertisement by taking over the homepage of the pornography website for an entire day and running a “#FoodPorn” campaign for its Devour frozen meal products.
Why does it matter?
When mainstream companies normalize or partner with the pornography industry, they tacitly endorse and fund the sexually exploitive content and messages that the porn industry produces.
Not only is pornography linked to a myriad of public health harms, including sexual dysfunctions and mental health problems, but it also frequently portrays and encourages sexual violence against women. For example, recently on Pornhub’s landing page are sexually graphic videos with themes of “amateur teen” and “step” family members (a.k.a. incest themes) and women being “sexually broken” by men who use their bodies.
Research Show that Pornography Teaches That Women Enjoy Sexual Violence: Analysis of the 50 most popular pornographic videos found that 88% of scenes contained physical violence, and 49% contained verbal aggression. 87% of aggressive acts were perpetrated against women, and 95% of their responses were either neutral or expressions of pleasure. Another study, from 2018, found that 90% of teenage females in videos containing visible aggression displayed pleasure in response to that aggression.
Research shows that pornography is linked to increased sexual violence: A 2015 meta-analysis of 22 studies from seven countries found that internationally the consumption of pornography was significantly associated with increases in verbal and physical aggression.
When mainstream companies normalize or partner with the porn industry, they tacitly endorse and fund the sexually exploitive content and messages that the porn industry produces.
Article originally published on Townhall.com
